We used a number of different methods to attract our audience, we looked at a number of different ways current distributors marketed their films and did the same effectively.
These are the methods we used:
Facebook proved to be one of our key devices we would use when trying to attract our target audience. The main reason for this is due to nearly all of our target audience have Facebook. This was a way we could communicate with them. We could put up status' informing our target audiences further information. On the left is an example of how we would attract our audience through Facebook leaving our audience to like the video or add any of their own inputs which helped massively when we were releasing rough cuts as they suggested many different improvements. Facebook gave us the opportunity to communicate with a much wider number of people rather than our class mates which was very beneficial to us.
YouTube
YouTube is a worldwide known video streaming site as some members of my production team had used the resource previously it was an extremely useful resource to use. In contrast to using Facebook to address our primary audience, we used YouTube to address both primary and secondary, but our secondary audience were able to give us positive and negative feedback from this. We wanted to stay connected with as much of our audience as we could which is why we put up rough cuts regularly to keep our audience anticipating on our final cut.
Student interviews
We asked Students about our film and trailer to get there opinions and views on the videos and footage what could be improved and what they like. This helped us and was beneficial because we could learn from our mistakes.
Poster
This is our film poster for The Asylum we chose to show very little detail about the film itself. We included an image of the knife and the killer to signify the slasher genre. Also to signify the slasher genre we used a San serif font. As we have looked at previous slasher posters such as Psycho. We also went with the red and black which signifies horror. With our poster we stuck it up around our school to inform our target audience of our film.
Teaser Trailer
Rough Cuts
However, we used non marketing techniques to hook our audience in also these methods consisted of:
- Narrative enigma
- False Scare
- POV's
- Rock Music
- Soundtrack
- Intertextuality
Audience
The spectators or listeners assembled at a performance, for example, or attracted by a radio or television program.Source: http://www.thefreedictionary.com/audience
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